Smarter website.
Better business.

A personal and innovative web design studio creating smart and beautiful websites for companies who want their business to grow.

Discover more

Our process is simple. 
Four steps is all it takes.

We strive to keep it simple. In terms of design, process, as well as user friendliness.


Check in

Most projects start with a meeting with the client - online or IRL - to get a thorough overview and to ensure that we are on the same page regarding the project's/website's vision and goals.


Strategy & Design

What do you want to communicate? What content, colors, fonts should be used? What feeling should the user get from visiting your site? We set the style and determine how long the project should take.



Building means that we integrate plugins and apply the design, to make it function and feel the right way. All website comes with a responsive design - meaning it will work on all screen sizes.


Final Touch

We make final adjustments and make sure that everyone is happy with the result. You get instructions on how to use the new website, as well as a "how-to" guide.

We work with a wide
range of brands.

With a mindset to make each brand stand out from their competitors, we look at the uniqueness of each brand and aim to enchance that.

See recent work

Redesign exploration of Ingager
Environmental tech startup
Personal assistance company
Golf club and activity center
Artist and art exhibitions
Canoe rental
Recreation and activity center
Author and journalist
Yoga teachings and yoga course

Previous Projects


Startup for writing your own book

Kind words 
by kinder people.

"I can warmly recommend Frida. Skilled, easy to work with and very service-oriented. Someone to rely on when new problems arise, which is often the case when it comes to web development ; )"
Marlena Batist


"Frida was easy to work with. She works independently and is flexible as well as pedagogical."
Cecilia Falekborn

Carelli Assistans

"Frida was responsive to my wishes and delivered a well thought through proposal. The process of creating my website was smooth and pleasant with respect for each other's areas of knowledge. Frida highlights my art at the same time as it works well from the visitor's point of view. I would gladly recommend Frida to others who are in need of an uplifting website."

Caroline Roberts

Caroline Roberts Art

"Frida did a fantastic job of designing our UX / UI. She presented several different proposals and has a fingertip feeling for design. It was fun to work with Frida and she was very accommodating towards us as customers."
Josefine Gran


About Studio Fridan

Hello! I'm Frida - the founder or Studio Fridan. I'm also a previous golfer, raw food chef, food truck owner, American college athlete and yoga nerd.

I studied exercise science at University of Delaware and further on got more into design - which led me to Hyper Island.

Today I'm a freelancer looking to help clients grow their business through beautiful, smart websites.

More about
Studio Fridan

Studio Fridan is a web design studio based in Stockholm. Studio Fridan creates websites for a wide range of clients. The aim is to deliver websites that really work, with an aesthetically appealing look and feel.

Have a question or want to get started with your next website project?

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Studio Fridan would love to hear from you and make something great together!

Get in touch