Carelli | Studio Fridan

Carelli is a personal assistance company who provides professional, safe and personal help to people with special needs.

They wanted to create a new website that contributed to a warm and kind feeling to the user. The goal became to find some warm colors to their already existing "Carelli" blue, to integrate the signature circles of the Carelli logo as a brand element as well as use images of people, that contributed to an overall caring vibe.

The "Work Sans" font as well as "Inter" font were chosen to provide a kind and easy-to-read feeling, when long texts are being used.