This personal redesign project aims to explore how the Ingager website can become more user friendly, modern and appealing to their users.
Their current website was, according to Studio Fridan, lacking the human-tech connection, as well as a modern and bold feel. To achieve this, we used more images as a way to show the human side of the brand, as well as showcasing numbers in bold and big font, to show the "data" side of the brand.
Darker colors are used for a "techy" feel, and users with phones in their hands are enhancing the connection between human and data/statistics.
A modern Google font as well as a clear font hierarchy is used to enhance the readability and user friendliness of the website.
Services
UI + UX design
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Environmental tech startup
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Recreation and activity center
