Picapen is a startup which helps "everyday" people to write, create and publish their own books.
Small "pens" flying around were a way to incorporate the logos as a fun and playful element. Rounded buttons are chosen for a kind and soft feel.
Services
UX design
Website design
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/01_Picapen-scaled.jpg?fit=2560%2C1287&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/02_Picapen.png?fit=878%2C1158&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/pablita-881.png?fit=1621%2C912&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/04_Picapen.png?fit=1170%2C2532&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/05_Picapen.png?fit=1170%2C2532&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/Menyn-for-mobil.png?fit=1170%2C2532&ssl=1)
Inter typeface created a visually clear look to keep a simple yet fresh feeling.
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/08_Picapen.jpg?fit=2070%2C1752&ssl=1)
![Image](https://i0.wp.com/www.fridan.se/wp-content/uploads/2022/07/14_Picapen.png?fit=1859%2C1170&ssl=1)